I am here to tell you my program works because I have done it…..
Read on to learn a bit about my journey in creating The Flower Social
Hi. My name is Mel
and I am the Owner and Head Flower Chick of The Flower Social. I created this business just over 4 years ago. I was fresh out of a divorce, fresh out of money and fresh out of ideas! I had no clue what I was going to do…
Since I was a little girl, I’ve had a curiosity of flowers.
I grew up in Ohio where my grandmother had a peony bush growing in her yard. I have a vivid memory of once clipping several of the beautiful peonies and taking them inside to her. I was quickly reminded that ants live in peonies, and they are best enjoyed outside!
As an adult, my love of flowers persisted. I had a soul practice of getting myself a bouquet at the grocery store and DIY-ing arrangements each week. After a while, friends recognized my natural talent and would ask me to make arrangements for parties and events.
I will never forget the day my best friend encouraged me to lean into my talent and take some floral design classes! After completing my classes and getting my horticulture license (it sounds way more fancy then it is), I began to get curious about what I wanted my business of flowers to look and feel like.
I began a pop up flower cart business called The Wild Florette and popped up in front of some of my favorite local shops and restaurants in Austin, Texas where I live. Below is a picture of me and my cart….
This business was short lived however. I didn’t take into consideration how HOT Austin summers were and how hard that would be on the flowers. Additionally, selling anything on speculation is difficult. Then add in the fact that unsold inventory dies and your business is a flop!
But I didn’t give up! It was time for a pivot…
I kept coming back to how much I enjoyed taking floral design classes the year prior. I also recognized there was no real way for someone to just dip their toe into the craft for the day or evening.
I thought to myself “Painting With A Twist is a thing, that model could totally work with flower arranging”.
So, The Flower Social Was born.
The Flower Social hosts flower arranging workshops and parties both in person and virtually with a mission to cultivate creativity and connection through flowers!
I have spent every day since committed to making my business a success. Not just for me, (although I am all about those benjamins) but because I am equally as passionate about helping others achieve success in this space.
I knew I had to prove the model first so others, like you, could say “ See, she can do it, so can I.” Over the past three years, I have made enough money to support myself and then some. Now it’s my turn to share the wealth…
If you are like me and have an unexplainable love of flowers and just aren’t sure where to start in making your passion a career, you are in the right place!
My Masterclass is exactly what you need.
Not convinced yet? Share your email with me below and I will talk you into it!